If you run a small business in Chennai, chances are your Google Business Profile is doing more for you than your website is, and most owners have never actually looked at it since the day it was set up.
Start with these three checks
Before you spend a rupee on ads, spend twenty minutes here. This is the same pass I run for every new client in the first week.
- Categories. Most businesses pick one category and never revisit it. Add every relevant secondary category. It’s free reach in the map pack.
- Photos. Profiles with recent, real photos (not stock) get more clicks. If your last upload is from 2022, that’s costing you.
- Q&A section. Anyone can post a question here, including competitors. Check it monthly and answer the obvious ones yourself before someone else does.
Why this matters more than another ad campaign
Paid ads bring people in. Your profile is what convinces them to actually call. I’ve seen businesses double their enquiry rate just from cleaning this up, before touching a single ad account.
If you want a second pair of eyes on yours, that’s exactly what the free 20-minute audit covers. No pitch, just the three things I’d fix first.